StoerBear Media, LLC
StoerBear Media Math
The math behind smarter media decisions.
Universal Media Math
CPM, spend & impressions
Cost per thousand impressions — solve for CPM, spend or impressions.
Additional input required — enter the fields above.
Effective CPM
CPM on the cost basis you actually paid — net, gross, or including fees.
Additional input required — enter the fields above.
Cost per unique reach
What each unique person reached cost.
Additional input required — enter the fields above.
Blended CPM (multi-line)
Spend-weighted CPM across vendors or channels — never a simple average of CPMs. Label each row's cost basis (net, gross, fee-inclusive).
| Vendor / channel | Cost basis | Spend ($) | Impressions | CPM | |
|---|---|---|---|---|---|
| — | |||||
| — |
Additional input required — complete at least one row.